VUPLAY SMART INTRODUCES ADOBE ANALYTICS INTEGRATION Posted on May 17th, 2018 | Posted by Anna Holden

VUPLAY SMART ADOBE

As part of VUALTO’s VUPLAY Smart service, we have now added Adobe Analytics to the list of leading statistics engines we integrate with.

VUPLAY SMART provides intelligent player integration directly into a user’s environment. It includes a host of commercial and open source players, which when harnessed with the ever-increasing number of Analytics and Ad provision plugins, provides a consistent user experience across all the major browsers. Adobe Analytics captures player metrics, so you are able to really get to know your user – where they are viewing from, what content they are watching, for how long and on which device.

VUPLAY Smart’s plugin architecture allows rapid addition and management of all VUPLAY plugins which include:

    • ADS: VAST, Unified Streaming Platform REMIX
    • STATS: Adobe, AT-Internet, CIM, comScore, Youbora
    • CAST: Chromecast

The use of the simple to use configuration object, allows you to integrate with Adobe without the need to learn their code. This means we can set up your chosen stats engine with ease, so you can start receiving user information quickly.

Many VUALTO clients are already using VUPLAY SMART with Adobe Analytics, including Belgium’s national broadcaster, VRT. VUPLAY Smart integrates with many other leading statistics engines including: Youbora, comScore and AT Internet, allowing you to choose exactly what works best for you.

For more information about VUPLAY Smart, statistics integration and how we can make it happen for you, email us at sales@vualto.com or call us on +44 (0)800 031 4352.